Cold from Hell

We made gamers sick so that they could stay home and play Diablo 4 on its release date. How? We organized vaccin events all over the U.S. on the days leading up to the release, witch also increased the vaccin rate.

  • Samuel Litström | AD

    Michael Österreich | Copywriter

    Simon Strandh | Designer

Diablo 4/Brief

It's been over 10 years since the last edition of Diablo was released. This time they wanted to create a launch campaign/activation that breaks through culture and excites both gamers and non-gamers to play Diablo 4.

Problem

The release date is a Tuesday, meaning gamers will have to figure out a way to stay home from school or work to play.

Insight

Only 33% of the U.S. population have taken the Covid booster. Maybe due to the fact that the side effects can make you sick. And nobody wants that... right?

Nästa

Mellandagsrealism/Stockholms Stadsmission