ART DIRECTOR
COPYWRITER
A lecturer once told us to observe people on the tube. “Pay attention to your surroundings, and you'll be a great creative”, she said. As we're keen on becoming great creatives, I've taken this advice to heart. So, here are a few observations I've made while riding the tube this summer: I saw a lady eating purple ice cream that matched the dress she was wearing. I wonder if she knew what sort of ice cream she was craving when she got dressed this morning. I also saw a man carefully cleaning a toothpick with a napkin. I wonder if he intended to use it again. Lastly, I noticed a woman without headphones not looking at her phone. I wonder if she was out of battery. There you have it! I'm not entirely sure if it made me a better creative, I'll let you be the judge of that. Check out our work below.
